How to use the Keyword Explorer on Listadum

Let’s cut through the noise and get to what really matters: getting your beautiful creations in front of the right eyes. If you’ve been selling on Etsy for any length of time, you know that making amazing products is only half the battle.

The real challenge? Making sure people can actually find them.

That’s where Listadum’s Keyword Explorer becomes your secret weapon. This powerful tool isn’t just another dashboard of confusing metrics – it’s the bridge between your craftsmanship and the customers who are actively searching for exactly what you make.

This guide will walk you through how to use it to transform your visibility, without the fluff or false promises. Because at the end of the day, all the passion in the world won’t help if your listings are buried on page 37 of the search results.

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Selling on Etsy isn’t just about making beautiful things and listing them online. There’s a whole emotional side to this journey that we need to talk about.

Here’s how to handle some of the biggest challenges you might face:

That nagging self-doubt (we all get it!)

You know that feeling when sales are up and down, and you start questioning everything? Totally normal. Instead of letting those thoughts take over, use data to feel confident about your product decisions.

You created the listing but selecting the right tags is overwhelming

You picked your first few tags and now you have no clue how to add the remaining keywords to get your 13 tags in so add some tags from listings that you think are doing well on Etsy.

When your creative well runs dry

We’ve all been there – staring at our workspace, feeling completely out of fresh ideas. The pressure to keep creating new stuff can be exhausting. Sometimes seeing what people are searching for can spark new ideas for your next creation but it is hard to understand what would work for your shop.

The answer to most of these problems is the Listadum keyword explorer.

Step-by-Step Guide to Using Listadum’s Keyword Explorer

Step 1: Sign Up and Connect Your Etsy Shop

Create an Account: Visit Listadum’s website and sign up using your email address.

Connect Your Etsy Shop: Once registered, follow the prompts to link your Etsy shop to Listadum.

This integration allows for seamless analysis and optimization of your listings

Step 2: Access the Keyword Explorer from the Left panel

Now you are on the Keyword research page:

By default, it shows the list of Trending keywords.

Each Keyword displays two numbers around them, The competition on a scale of 0-100 on the left and a percentage growth number on the right. This is a good start to finding interesting trending keywords and products that the buyers are searching on Etsy. You can click on each of them to get a more detailed view of the keyword.

Another way to access this Keyword explorer is through your listing page. This gives you quick access when editing your listings and you want to find the best keywords for your listings at the time you are editing them.

Now let’s talk about the three different tabs you see on the top left corner of the Keyword Explorer:

Analyze Mode:

This is a good page to start if you are looking to perform your “Keyword analysis”, “Market Research” or looking for “New Products”.

Conduct Keyword Research

Enter a seed Keyword: Input a term related to your product. For instance, if you sell handmade mugs, type “ceramic handmade mug“. By default, the limitation here is 20 characters, which is in line with Etsy’s requirement.

Your search will generate the following analysis on the selected keyword.

• Number of listings using that keyword
• Average number of views per listing
• Average number of favorites per listing
• Average price of listings using this keyword
• Keyword difficulty score based on this data
• The trend analysis of this keyword: Trending up or down and by what percent
• and a check if this keyword is long tail or not.

This analysis also shows the three charts which will help you better understand the performance of this keyword.

Market saturation: This chart shows where your keyword lies on the Demand vs Competition chart. Ideally, you want to pick green keywords so they are in high demand and low competition and steer away from the ones that fall deep into the red zone. It is sometimes inevitable to pick green tags for your product but try your best to diversify your keywords to include the widest range possible.

Demand over time: This is a good chart to see if the keyword is in demand or not or whether seasonality affects this keyword. Your goal here should be finding a keyword that is trending upwards on this chart.

Competition over time: This chart shows the number of listings using this keyword. It’s a good way to detect a niche that is picking up or has been saturated.

So these three charts combined will give you a good idea if your selected keyword is worth using or not.

Linked Keywords and Related keywords:

Along with the selected keyword, Listadum also gives you a list of Linked keywords. These are the keywords that usually occur in the close proximity to your selected keyword in the Etsy listings.

Similarly, Related keywords show you a list of keywords that match your selected keyword. Imagine all possible combinations of the keyword you selected.

This is a great way to find alternatives to your selected keywords. In some cases, it is also helpful to find related products or trending niches related to your main product. You can also use this list to find green tags for your listings or keywords that describe your product in a better way.

For example:

💡 Look for keywords with high search volume and manageable competition in a niche that closely matches your existing product.

Ensure Relevance: Choose keywords that accurately describe your product to attract the right audience.

Top Listings

The section shows you all the listings on Etsy using this keyword. You can sort these listings by price, views, Daily views, favorites, favorite ratio, and age of the listing. You can also see all the tags used by the listing and the right arrow that will open this listing on Etsy.

💡 Find out which listings are killing it in the last 2 months. Yes, you can use this section for that.

Compare mode

It can be hard to pick one of the two very similar-looking keywords. If you select two or more keywords, Listadum gives you an option to compare them in depth to see which one is a better choice for your listing. A small change in text can make a ton of difference in bringing you those qualified views.

This would open them in a side-by-side view for easy comparison. In this case, Maybe including a “coffee lover gift” tag would be better than including the “Ceramic coffee mug” tag.

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Creating Keyword Lists

Similar to the compare mode, if you select a set of keywords, you can also select them to add to your keyword lists.

“Keyword Lists” are extremely useful when you are trying to optimize your listings and want to refer to a set of keywords that you have already researched. Think of it like, taking your time to research keywords and keeping a library of useful tags that you can use anytime in the future.

You can also create or access these lists directly from the Keyword Lists tab in the Keyword Explorer

Now you have the basics of how to use the Keyword Explorer. Let’s dive into solving some real use cases.

How to find new products or trending niches on Etsy?

The analyze mode is a powerful tool to find niches that are about to become popular or are already picking up on Etsy. To find a trending niche:

• Type a broad keyword in the search bar.
• Look at related or linked keywords to find any patterns
• Take a look at the top listings section and sort them by age.
• To find a good niche, you want to find listings that have a very high favorite ratio and less age. Usually, this indicates that the demand for that product is picking up.
• To find a new product, you would start with a broad term, for example, T-shirt and repeat the same process.
• It would take time this analysis can give you a direction to start.

How to track trending keywords or tags and product niches?

The easiest way to do this is to create your collection of keyword lists. You would analyze and add keywords during your research into a keyword list and monitor their performance over time. For example: The keyword list here called “contemporary art” is tracking a niche for “David Hockney art” within the contemporary art space.

The chart below is an easy way to identify:

• How good or bad are your keywords (demand vs competition)?
• When is it time to change them (they start to trend down or fall into the red zone)
• What are some good tags gaining traction in your selected niche?

Note: Sometimes you see keywords that are more than 20 characters long, this is because in some countries Etsy allows more than 20 characters to accommodate the needs of their native language. If you want to use this keyword, you will have to break it into two keywords. This can also make this tag appear green.

How to find the best Tags for your listings?

This is a combination of understanding your current tags performance and finding the best alternative tags that describe your product but are low competition and high demand. In the example below you will see that this listing is using a set of super-saturated keywords. While some of the keywords are in Yellow, the majority or them fall into the red zone.

💡 When finding the best tags for your listings, you need a combination of keywords in red, yellow, and green zones. They need to be hyper-relevant to your product and closely match what a potential buyer is searching for.

A good place to find this information is the “search analytics” dashboard inside your Etsy interface. Look for search terms that led to sales and more conversions. In Listadum, you can click on the keyword and the Keyword Explorer will show you the analysis of the selected Keyword/tag and show you similar and related keywords. This is a good way to find alternative tags that are less competitive on Etsy.

How to optimize your listing tags for SEO?

The best way to do this is to do some prior research and save keyword lists when editing your listings. The other way to do this is to edit your tags directly from the listings page using the “Explore Keywords” button. This will give you access to the keyword explorer without leaving your listings edit page.

Open the listing you want to edit from the listing manager. Navigate to the tags sections in your listing.

This section will show you two keyword-related analyses.

1. The Keyword Analysis Quadrant Chart on the right: This chart places all your listing keywords on the Demand and competition chart to show you which quadrant are your keywords mostly clustering. Again, a good rule of thumb here is to have diverse tags that are in the top half of this quadrant chart.
2. Tags with all the issues detected: Listadum will analyze your tags are create an issue report. Some of the most common issues are not enough tags, repeated tags, or single-word tags. The best way to fix these issues is to find new keywords to replace them.
   💡The new keywords you select need to be hyper-relevant to your product and yet provide you with a good spread on the top half of the quadrant chart.

To start editing these tags, you can either click on the keyword to open the keyword analysis or click on the “Explore keywords” tab which will also open the keyword explorer from the right.

For each keyword, you will notice that it also gives you a listing performance score. This represents the “views” and “favorites” that this keyword would potentially bring you from Etsy. For example: in the above case, using “housewarming gift” would bring you very few “Views” but if someone does find you, there is a high chance that they “favorite” your listing.

To replace the existing tag, you can browse the list of similar, related, or linked keywords from the list.

To look for new tags, you will add your search term in the search bar on the top right corner of the Keyword Explorer and follow the same steps mentioned above to analyze and find new keywords. Simply hover over the keyword and you can either add the tag or copy it.

You can also click on each tag in this list to analyze them further.

Conclusion

We know a lot of your shop’s success depends on selecting the right keywords for your SEO, but it doesn’t need to be so overwhelming. By setting out some time to explore new keywords and creating lists you can minimize the decision overload at the time of creating your stellar listings. You don’t have to live with stale keywords just because you don’t know where to find the next set of high-performing keywords.

Hopefully, this article helped you solve this problem. If you still have questions, you can always reach out to us in our Discord community or via chat or email.

Listadum is here to help you!