Listing issues: No video
Videos have become a crucial component of successful Etsy listings. While high-quality images are essential, a well-crafted video allows potential customers to see your product in action, providing a clearer understanding of its appearance, functionality, and scale. This visual insight can significantly increase buyer confidence, leading to more sales.
Why videos matter for Etsy listings
Videos offer buyers a dynamic view of your products, showcasing details that static images might miss. They can demonstrate how a product works, highlight unique features and convey the quality and craftsmanship involved.
According to the Etsy Seller Handbook article, “3 Types of Listing Videos That Online Shoppers Love”:
"Research shows that adding a product video to an online listing can provide increased transparency that boosts buyer confidence and conveys valuable information that they can’t get from photos alone."
What Etsy recommends
Etsy suggests creating videos that address common buyer questions, show products in use, or highlight creative details. For instance, demonstrating your product from various angles, showcasing its functionality, or providing a glimpse into your creative process can make your listings more appealing.
Do’s & Don’ts
Do:
- Keep the video short and to the point.
- Use natural lighting to enhance visibility.
- Show your product being used or worn.
Don’t:
- Use distracting backgrounds or poor-quality footage.
- Upload videos that are too dark or blurry.
- Overuse transitions or effects—keep it simple!
How can Listadum help
Listadum automatically detects when a video is missing from your listing.
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