Listing issues: Not enough tags
Tags are descriptive keywords that sellers attach to their product listings to help match their items with buyers’ search queries. Each tag you add to a listing is an opportunity for it to appear in a shopper’s search. Unused tags are missed opportunities, which is why you should always use all 13 tags.
By not utilizing all 13 tags, you’re limiting your product’s exposure in Etsy’s search results, which can lead to fewer views and potential sales.
Etsy’s recommendations on tags
Etsy emphasizes the importance of using all available tags to maximize your listing’s visibility. In the article “Checklist: Optimize Your Shop for Etsy Search”, Etsy advises:
“Each tag you add to a listing is an opportunity for it to appear in a shopper’s search. Unused tags are missed opportunities, which is why you should always use all 13 tags.”
This guidance highlights the necessity of fully utilizing the tag space to enhance your product’s discoverability.
Do’s & Don’ts
Do:
- Use All 13 Tags: Maximize your listing’s reach by filling all available tag slots with relevant keywords.
- Incorporate Long-Tail Keywords: Use multi-word phrases that buyers might search for, such as “handmade ceramic coffee mug” instead of just “mug.”
- Research Relevant Keywords: Identify and use terms that accurately describe your product and align with what potential buyers are searching for.
Don’t:
- Use Irrelevant Tags: Avoid adding tags that don’t pertain to your product, as this can mislead buyers and negatively impact your shop’s reputation.
- Repeat Tags: Ensure each tag is unique to cover a broader range of search terms.
- Use Single-Word Tags: Relying on single-word tags can limit your visibility; instead, mix in descriptive phrases.
How can Listadum help
Listadum automatically detect which of your listings are not using their 13 tags and triggers the “Not enough tags” issue.
The Keyword Explorer is a powerful tool designed to help you find the best tags for your listings. Use it to find high demand and low competition keywords that match what your product is.
Ready to dive in?
Start improving your shop today.
Connect your Etsy store to receive personalized recommendations to improve your shop and listings, get more views, and drive more sales.